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Accelerating Bridgestone’s Transformation with Generative AI Adoption
Context
Bridgestone EMEA, a global leader in premium tyres and sustainable mobility solutions, embarked on integrating Generative AI to transform its ways of working and enhance productivity. Already engaged in an Agile transformation journey with Wemanity, the group strengthened this partnership to pilot and test the deployment of Microsoft 365 Copilot.
Bridgestone faced several key challenges: ensuring robust governance, delivering tailored training, raising awareness of associated risks, and maintaining high standards in data quality, management, and security to guarantee the effective adoption of new technologies.
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Activities
- Proof of Concept and Ideation Sessions: Organizing cross-functional hackathons to identify relevant use cases for Generative AI across procurement, production, and customer service.
- Establishing Strong Governance: Creating a “Digital Enablement Office” in collaboration with Microsoft and Wemanity to prioritize high-value initiatives and provide structured support for teams.
- Training and Organizational Change Management: Developing a structured program to train employees in using Microsoft 365 Copilot while building key skills in prompt formulation.
- Gradual Deployment Approach: Rolling out Microsoft 365 Copilot licenses in stages, starting with leadership teams to inspire and engage the workforce, followed by expansion to operational roles and influential experts.
- User Support and Guidance: Implementing regular follow-ups to gather feedback and maximize benefits for employees.
Key results
- Efficiency Gains: Employees saved up to 7 hours per month through Microsoft 365 Copilot, improving both productivity and workplace well-being.
- Increased Satisfaction: 70–80% of employees reported better work-life balance management.
- Successful Deployment: Licenses distributed to key users, supported by training programs and collaborative feedback loops.
- Tangible Use Cases: Generative AI adoption delivered high-value projects across multiple key functions.
- Inspiring Leadership: Early engagement of leadership strengthened organizational support and accelerated adoption.
- Strategic Partnership: A successful collaboration with Wemanity and Microsoft, blending technological expertise with effective change management.